:root{--plum:#4B2C6F;--plum-dark:#2F1A47;--ink:#2A1F36;--muted:#5D5468;--line:#E4DCEB;--soft:#F4EFE9;--lav:#E6DAFC;--bg:#FBF8F4;--rose:#9B4F72}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Inter,system-ui,-apple-system,sans-serif;color:var(--ink);background:var(--bg);line-height:1.55}
img{max-width:100%;display:block}
a{color:var(--plum)}
.wrap{max-width:1120px;margin:0 auto;padding:0 24px}
.serif,h1,h2,h3{font-family:Newsreader,Georgia,serif;font-weight:400;margin:0}
h1{font-size:clamp(38px,6vw,64px);line-height:1.05}
h2{font-size:clamp(30px,4vw,42px);line-height:1.12}
h3{font-size:24px;line-height:1.2}
p{margin:0;color:var(--muted);font-size:16px}
.lead{font-size:18px}
.eyebrow{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--plum);font-weight:600}
.site-header{position:sticky;top:0;z-index:20;background:rgba(251,248,244,.96);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.bar{display:flex;align-items:center;justify-content:space-between;gap:24px;min-height:76px;position:relative}
.logo{display:inline-flex;align-items:center;text-decoration:none}
.logo svg{display:block}
.nav{display:flex;align-items:center;gap:32px}
.nav a{text-decoration:none;color:var(--ink);font-size:15px;font-weight:500}
.nav a:hover,.nav a.active{color:var(--plum)}
.nav a.active{box-shadow:inset 0 -2px 0 var(--plum)}
.btn{display:inline-flex;justify-content:center;align-items:center;gap:10px;min-height:50px;padding:0 24px;border-radius:12px;font-size:16px;font-weight:600;text-decoration:none;border:1.5px solid var(--plum);color:var(--plum);background:transparent;text-align:center}
.nav a.btn{color:#fff;box-shadow:none}
.btn.solid{background:var(--plum);color:#fff}
.btn.solid:hover{background:var(--plum-dark)}
.btn.white{background:#fff;color:var(--plum);border-color:#fff}
.btn.sm{min-height:44px;padding:0 18px;font-size:15px}
.mob{display:none}
.mob summary{list-style:none;cursor:pointer;min-height:44px;display:flex;align-items:center;justify-content:center;border-radius:10px;border:1px solid var(--line);font-size:14px;font-weight:600;padding:0 16px}
.mob summary::-webkit-details-marker{display:none}
.mob .panel{position:absolute;left:-24px;right:-24px;top:76px;background:var(--bg);border-bottom:1px solid var(--line);padding:8px 24px 24px;display:flex;flex-direction:column}
.mob .panel a{padding:14px 0;border-bottom:1px solid var(--line);text-decoration:none;color:var(--ink);font-size:17px;font-weight:500}
.mob .panel a.btn{margin-top:16px;border-bottom:none;color:#fff;padding:0 24px}
section{padding:72px 0}
.hero{padding:64px 0 72px}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero-copy{display:flex;flex-direction:column;gap:22px}
.ctas{display:flex;flex-wrap:wrap;gap:12px}
.photo{border-radius:20px;overflow:hidden;background:var(--lav);aspect-ratio:4/5}
.photo img{width:100%;height:100%;object-fit:cover}
.band{background:var(--soft)}
.head{max-width:680px;display:flex;flex-direction:column;gap:12px;margin-bottom:40px}
.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.grid4{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}
.card{background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px;display:flex;flex-direction:column;gap:14px}
.card.plum{background:var(--plum);border-color:var(--plum);color:#fff}
.card.plum h3{color:#fff}
.card.plum p,.card.plum li{color:#E9E0F1}
.card .tag{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--rose);font-weight:700}
.card.plum .tag{color:#E9E0F1}
.list{list-style:none;padding:0;margin:4px 0 0;display:flex;flex-direction:column;gap:10px}
.list li{display:flex;gap:10px;font-size:15px;color:var(--ink)}
.list li::before{content:"+";color:var(--plum);font-weight:700}
.card.plum .list li::before{color:#fff}
.price{font-family:Newsreader,Georgia,serif;font-size:40px;color:var(--rose);line-height:1}
.price small{font-size:18px;color:var(--muted)}
.card.plum .price{color:#fff}
.card.plum .price small{color:#E9E0F1}
.note-band{background:var(--lav);border-radius:16px;padding:20px 24px;font-weight:600;color:var(--ink)}
.fine{font-size:13px;color:var(--muted);display:flex;flex-direction:column;gap:6px;margin-top:20px}
.steps{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:20px}
.step{display:flex;flex-direction:column;gap:10px}
.step .n{font-family:Newsreader,Georgia,serif;font-size:34px;color:var(--plum)}
.step strong{font-size:17px}
.quote{font-family:Newsreader,Georgia,serif;font-size:21px;line-height:1.4;color:var(--ink)}
.stars{color:#E3A92F;letter-spacing:2px}
.who{font-weight:600;font-size:15px;color:var(--ink);margin-top:auto}
.pillars{display:flex;flex-wrap:wrap;gap:12px 28px;font-weight:700;font-size:14px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink)}
.cta-band{background:var(--plum);color:#fff;border-radius:24px;padding:56px;display:flex;justify-content:space-between;align-items:center;gap:32px}
.cta-band.dark{background:var(--ink)}
.cta-band p{color:#E9E0F1}
.cta-band h2{color:#fff}
.cross,.tick{display:flex;gap:10px;align-items:flex-start;font-size:16px}
.cross span{color:var(--muted);text-decoration:line-through}
.cross svg,.tick svg{flex:none;margin-top:4px}
.faq{border-top:1px solid var(--line);padding:20px 0;display:flex;flex-direction:column;gap:6px}
.faq:last-child{border-bottom:1px solid var(--line)}
.faq strong{font-size:17px}
footer{border-top:1px solid var(--line);padding:48px 0;margin-top:24px}
.foot{display:flex;justify-content:space-between;gap:32px;flex-wrap:wrap}
.foot a{text-decoration:none;color:var(--muted);font-size:15px}
.foot .cols{display:flex;gap:48px;flex-wrap:wrap}
.foot .col{display:flex;flex-direction:column;gap:10px}
.foot small{color:var(--muted);font-size:13px}
@media (max-width:900px){
.nav{display:none}.mob{display:block}
.hero{padding:36px 0 48px}
.hero-grid,.grid2,.grid3,.grid4{grid-template-columns:1fr;gap:20px}
.steps{grid-template-columns:1fr}
section{padding:52px 0}
.card{padding:24px}
.cta-band{flex-direction:column;align-items:flex-start;padding:32px}
.photo{aspect-ratio:4/3}
.ctas .btn{flex:1 1 100%}
}
.hero-copy h1{max-width:12ch}
.trust{display:flex;flex-wrap:wrap;gap:8px 20px;font-size:14px;color:var(--muted)}
.trust span::before{content:"+ ";color:var(--plum);font-weight:700}
.path .meta{font-size:14px;font-weight:600;color:var(--ink)}
.vs{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--line);border-radius:20px;overflow:hidden;background:#fff}
.vs > div{padding:28px;display:flex;flex-direction:column;gap:12px}
.vs > div + div{background:var(--plum);color:#fff}
.vs > div + div p,.vs > div + div li{color:#E9E0F1}
.vs h3{font-size:22px}
.vs > div + div h3{color:#fff}
@media (max-width:900px){.vs{grid-template-columns:1fr}.hero-copy h1{max-width:none}}

.wa-float{position:fixed;right:20px;bottom:20px;z-index:30;width:58px;height:58px;border-radius:999px;background:#25D366;display:flex;align-items:center;justify-content:center;box-shadow:0 6px 20px rgba(42,31,54,.25)}
.wa-float:hover{transform:scale(1.05)}
@media (max-width:900px){.wa-float{right:16px;bottom:16px;width:54px;height:54px}}

.foot svg{align-self:flex-start;width:96px;height:34px}

.hero-wide .hero-copy{max-width:760px}
.hero-wide .hero-copy h1{max-width:none}
.photo.wide{aspect-ratio:2/1;margin-top:44px}
.photo.wide img{object-position:50% 62%}
@media (max-width:900px){.photo.wide{aspect-ratio:3/2;margin-top:28px}}